Advertising at the Edge of the Apocalypse

Synopsis

'Advertising at the Edge of the Apocalypse' is a thought-provoking documentary that dives into the world of advertising with a critical lens. Released in 2018 and directed by Sut Jhally, the film explores the impact of commercialism and consumer culture on society. Through interviews with industry experts and analysis of various advertising campaigns, the documentary sheds light on how marketing strategies influence our beliefs, behaviors, and values. It challenges viewers to rethink the role of advertising in shaping our perceptions and questions the ethical implications of targeted messaging in a digital age.

Cast

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  Sut Jhally

Reviews

Critics have hailed 'Advertising at the Edge of the Apocalypse' for its incisive commentary on the advertising industry. The Guardian lauded the film as 'a compelling exposé of the dark underbelly of marketing tactics' and awarded it a rating of 4 out of 5 stars. Variety praised director Sut Jhally for his insightful exploration of the subject matter, calling it 'eye-opening and essential viewing'. On Rotten Tomatoes, the documentary holds a solid 87% approval rating, with audiences commending its depth and relevance. While some critics have found the pacing slow, the majority have praised the film for its courage in tackling a complex topic.