Slogan

Synopsis

Slogan, released in 1969, is a provocative French film that dives into the psychedelic and rebellious essence of the era. Directed by Pierre Étaix, the story revolves around a young woman named 'Lola' who seeks a deeper understanding of love and identity amid the counterculture movement of the late 1960s. The film, featuring iconic visuals and a haunting score by Serge Gainsbourg, captures the spirit of youthful exuberance and disillusionment. As Lola navigates her relationships, artistic aspirations, and social expectations, the audience is immersed in a vibrant world that reflects both the romance and struggles of the time. An avant-garde gem, Slogan is a commentary on modern society, encapsulated through unique storytelling and an unforgettable soundtrack that complements the unfolding drama of self-discovery.

Cast

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  Serge Gainsbourg

  Serge Fabergé

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  Jane Birkin

  Evelyne Nicholson

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  Andréa Parisy

  Françoise

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  Daniel Gélin

  Evelyne's father

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  Henri-Jacques Huet

  Mr. Joly

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  Juliet Berto

  Serge's assistant

Reviews

Upon its release, Slogan received a mixed response from critics. While some praised its avant-garde style and the performance of Serge Gainsbourg, others found the narrative disjointed and hard to follow. 'A visual feast that perfectly captures the spirit of the 60s,' noted a review from 'The New York Times' which highlighted the film’s artistic visuals and Gainsbourg's unforgettable musical score. On the other hand, 'Cineaste' critiqued the pacing, stating, 'Though beautifully shot, the film often loses its way, making it a challenging watch.' According to Rotten Tomatoes, Slogan holds a modest rating, indicating that while it has a niche audience, general viewers might struggle to connect. IMDb rates it 5.8/10, reflecting its polarizing effect on contemporary audiences. Ultimately, Slogan is appreciated for its boldness and creativity but it remains a film that demands patience from its viewers. Critics generally agreed that Slogan is best appreciated by those with a taste for the experimental and a fondness for the era’s music, often stating, 'It's a film that challenges norms, and that alone makes it worth a watch.'