Fourtry

Where trends meet entrepreneurship—partner up together and create tomorrow's brands

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Synopsis

Fourtry (潮流合伙人) is a 2019 Chinese reality series that brings together pop star William Chan and a rotating cast of celebrity partners to mentor aspiring young entrepreneurs. Across ten episodes, contestants pitch trend-driven products, develop branding strategies and launch real-world pop-up shops under the guidance of Chan and industry veterans. Each team navigates challenges from market research and product design to supply-chain logistics and sales promotion, all under the pressure of time and budget constraints. Viewers gain an inside look at how viral trends are identified, packaged and sold to today’s youth culture, while experiencing the highs and lows of launching a small business from scratch. Blending entertainment with genuine business lessons, Fourtry highlights teamwork, creativity and resilience as emerging talents learn to turn passion projects into viable, profitable ventures without sacrificing fun.

Cast

Reviews

Fourtry has yet to earn a Rotten Tomatoes or Metacritic score, but it maintains a solid presence on user-driven platforms. On IMDb, it holds a 7.2/10 rating based on 1,400+ votes, where viewers praise its fresh format. An IMDb reviewer commented, “Engaging and inspiring, though at times formulaic,” reflecting both its strengths and minor pacing flaws. In China, Douban users give Fourtry a 7.8/10 from over 80,000 ratings; one Douban review states, “The chemistry between hosts and guests makes complex business topics entertaining and relatable.” The South China Morning Post observed, “The series shines in showcasing celebrity charisma, but it often glosses over real financial challenges,” pointing to a tendency toward light drama over in-depth analysis. A Shanghai entertainment blog awarded the show 4/5 stars, applauding its dynamic mentorship and real-world sales pillars, while noting that some episodes feel overly scripted. Overall, critics and audiences agree that Fourtry offers an accessible, fun introduction to entrepreneurship, even if it sometimes sacrifices depth for glossy reality-TV appeal.