- Genre
- Documentary
- Year
- 1984
- Runtime
- 1h00
0
Burp! Pepsi v. Coke in the Ice-Cold War
Fizzing behind the battle lines of global cold war commerce.
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Synopsis
Burp! Pepsi v. Coke in the Ice-Cold War is a compelling 1984 documentary by John Pilger that delves into the fierce global rivalry between two of the biggest soft drink giants, Pepsi and Coca-Cola. Beyond the surface of fizzy drinks and catchy commercials, the film explores the socio-political and economic dimensions of this corporate battle during the Cold War era. Pilger critically examines how these brands became symbols of cultural influence and market dominance, intersecting with issues like advertising propaganda, market penetration in emerging economies, and consumer culture clashes. The film offers insightful commentary on capitalism and media power struggles, making it not just a tale of soft drink competition but a window into broader geopolitical tensions of the time.
Cast
Reviews
Burp! Pepsi v. Coke in the Ice-Cold War has garnered moderate acclaim over the years. It holds an IMDb rating of 7.1/10, reflecting generally positive feedback from viewers who appreciate its investigative style and historical context. Critics have praised John Pilger’s approach to unveiling the complexities behind what might seem like a simple commercial rivalry. According to various film review aggregators, the documentary’s strength lies in its detailed examination of the Cold War’s economic and cultural battles played out via corporate competition. Some reviewers commend its thought-provoking narrative and archival footage, highlighting its relevance even decades after its release. However, a few critics note that the documentary might feel dated or uneven in pacing for viewers unfamiliar with Cold War history, and they mention a certain bias given Pilger's characteristic critical stance on imperialism and capitalism. Despite these critiques, the film remains respected for its journalistic rigor and engaging storytelling. Overall, it is regarded as an enlightening and well-researched documentary that goes beyond simple brand rivalry to explore wider geopolitical implications.
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