Generation Like

Unlocking the currency of youth in a social media world.

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Synopsis

Generation Like is a compelling 2014 documentary narrated by Will Lyman that delves into the intricate relationship between teenagers and social media. The film explores how today’s youth navigate their digital landscapes by engaging with brands, seeking validation through likes, and shaping their identities online. It reveals the impact of modern marketing strategies targeting young consumers who wield their online influence as a form of currency. Through in-depth interviews and case studies, the documentary sheds light on the blurred lines between genuine social interaction and commercial manipulation in the age of constant connectivity.

Cast

Reviews

Generation Like has received a mix of positive and critical feedback from viewers and critics alike. On IMDb, it holds a respectable rating of 7.1/10, reflecting a generally favorable audience response. Rotten Tomatoes does not have an aggregated score for this documentary, but individual reviews highlight its insightful exploration of youth and digital marketing. Critics from The New York Times praised the film for its 'thought-provoking look at the commodification of social media,' while some reviewers from Variety pointed out that it occasionally 'leans heavily on anecdotal evidence without deeper analysis.' Metacritic does not list a score for this title, yet it is appreciated for raising important questions about the influence of social media on adolescent behavior. Overall, Generation Like is recognized as an eye-opening documentary that challenges viewers to reconsider the power dynamics in digital youth culture.