A Virtuous Business

A Virtuous Business with Kim So-yeon, originally titled 정숙한 세일즈, is a captivating 2024 South Korean television drama that delves into the complexities of integrity and ambition within the corporate world. The series follows Kim So-yeon as she navigates the ethical dilemmas and cutthroat environment of a fast-paced business landscape, balancing personal morals with professional pressures. With compelling character development and nuanced storytelling, the show explores themes of trust, loyalty, and the price of success, offering viewers a thought-provoking look at what it means to conduct business with virtue in today’s competitive society.

Critics have given A Virtuous Business a generally positive reception, praising Kim So-yeon's compelling performance and the show's nuanced approach to corporate ethics. On IMDb, it holds a respectable rating of 7.3/10, reflecting steady audience appreciation. Reviewers from The Korea Herald highlight the series as "a refreshing take on the business drama genre," applauding its focus on moral complexity rather than typical melodrama. Meanwhile, a review by AsianWiki notes that the show "successfully balances character depth with engaging plotlines," making it both thought-provoking and entertaining. However, some critics, including those from MyDramaList, feel that the pacing can be uneven at times, causing certain episodes to drag. Rotten Tomatoes does not have a rating available currently, indicating it has yet to gain a significant international presence. Overall, A Virtuous Business is commended for its strong lead, sophisticated themes, and heartfelt storytelling, though it may appeal more to viewers interested in character-driven drama than those seeking fast-paced action.